The creator of Mad Men, Matthew Weiner, argues that women started fighting for their rights in the 1960s in order to become more than just a stay-at -home mom. He also argues that a women’s sexuality is almost seen as sacred and able to be used as leverage. The lens that Matthew Weiner views the 60s through is women’s rights along with sexuality. This sexuality is based on sexism and discrimination towards women in the 60s. For example, men were expected to be seen as the strong, emerging sex in the 1960s as seen in the Strong Sex in 60s (1) article, whereas women were only noticed for fashion and how good of a mother they could be as seen in the Changing Face of Fashion (3) article.
This video shows how women were seen in the 60s.